What do to with millions of blog subscribers? Sink a large company?

“With great power comes great responsibility”

It was noted today in TechCrunch that a posting by Engadget (normally one of the Top 5 “Technorati” rated blogs) knocked a staggering $4 billion dollars of the Apple inc share price by posting news of a delay to the iPhone and Leopard OS: the news source was supposedly the Mac Mail servers, but confirmed quickly as a fake.

The share price has now returned to normal, but I’m left dumbstruck by the power of the internet blog once again: Engadget is generally seen as an authoritive source of techno information and gossip – one slip like this, and it can have devastating effects.